A Philippine tourism delegation secured PHP 697.9 million in sales leads at the ITB Asia 2026 event in Singapore, highlighting the country’s efforts to boost international tourism. Held from October 21 to 23 at the Sands Expo and Convention Centre, the event showcased the Philippines’ appeal as a destination for leisure, corporate travel, and Meetings, Incentives, Conferences, and Exhibitions (MICE).
The Tourism Promotions Board (TPB) Philippines led the country’s participation, assembling a 24-member team from various sectors, including travel agencies, tour operators, and hotels. Public sector representatives from the Department of Tourism (DOT) Region VII and the DOT National Capital Region also joined. TPB Chief Operating Officer Maria Margarita Montemayor Nograles emphasized the importance of connecting Philippine tourism businesses with international buyers, as evidenced by the substantial business-to-business appointments and sales leads.
The Philippine booth at ITB Asia introduced attendees to diverse destinations and experiences, such as Clark Global City’s golf facilities in Pampanga and Iloilo City’s culinary offerings recognized by UNESCO. The display also featured Filipino craftsmanship, showcasing locally designed handcrafted furniture and Capiz shell decor.
The pavilion attracted visits from several diplomatic officials, including H.E. Medardo G. Macaraig, Philippine Ambassador to Singapore, and other ambassadors from Timor-Leste, Costa Rica, and Myanmar. Additionally, the Cebu MICE Alliance, led by president Cleofe Albiso, participated in promoting Cebu’s business events capabilities during the ITB Asia Conference Programme.
As an annual trade event, ITB Asia gathers major exhibitors and buyers from the global travel industry. By participating in such events, the Philippines aims to expand its reach among leisure travelers, corporate visitors, and MICE organizers, reinforcing its position in the international tourism market.
ABOUT TPB
The Tourism Promotions Board (TPB) Philippines is an attached agency of the Department of Tourism, mandated to market and promote the country both domestically and internationally as a world-class tourism and MICE destination. This is carried out through strategic partnerships with public and private stakeholders, anchored on travel trade shows and business meetings. For more information, please visit www.tpb.gov.ph.
Maria Vanessa Abellon
Tourism Promotions Board (TPB) Philippines
[email protected]
Legal Disclaimer:
The information contained in this article has been provided by independent third-party contributors, clients, or content partners. We do not independently verify the accuracy, completeness, legality, ownership, licensing, or reliability of submitted content, including text, images, videos, trademarks, or other media materials. The submitting party is solely responsible for ensuring that all content, including images and media assets, complies with applicable copyright, trademark, licensing, and intellectual property laws. We disclaim liability for any unauthorized use of copyrighted or proprietary materials by third parties. If you believe that any content published on this platform infringes your intellectual property rights, kindly contact the author above for prompt review and resolution.